Every business needs to think about branding. In today’s market, the purchase of products and services are available with the touch of a few buttons on a cell phone. You need to create an emotional connection with your customers, a reason for them to keep coming back to you.
What’s often overlooked is that this connection starts INSIDE your company. Is your company vision and mission flowing freely to the front-line employees? Are they invested in your company’s success, or are they there to make a few bucks? You have a logo and tag line; you have a product or service, but if you have not built trust and connection within your sales teams, you are missing out on sales. A recent Gallop pole states that only 9% of front-line employees say they fully understand and can articulate their brand value to customers, yet these are the people directly touching customers every day.
Our specialty is Relationship Branding. Simply put, relationship branding is utilizing your management, staff and marketing messages to build lasting relationships with your customers.We can help your employees become invested in, and really live, your brand. That connection translates to real relationships with customers and improved loyalty.